For more than 60 years, the Al Ghurair family has built a reputation for being pioneers for innovation, change, and progress, driven by a relentless desire to facilitate meaningful change, for all, Today, these elements remain innately at the heart of our company, as true today as they were more than six decades ago.
In 2020, when we began our ambitious transformation journey, we embraced this into the philosophy of the Al Ghurair of the future, evolving our ‘why’ into a modernised Purpose: ‘Enhancing Life’, and retaining our status as pioneers, obsessed with innovation and change.
Our Purpose is at the heart of our business, and it is reflected through our vision, culture and values.
Our Purpose and are Vision go hand-in-hand: our Purpose is our North Star, defining the direction in which we’re going, whilst our Vision is our window into the future of our journey; our aspirational view of a place along the way.
Our Purpose keeps us on track, our Vision keeps the fires of progress burning.
The ‘AGI Way’ culture is:
Progressive - forward looking with a predisposition to change
People-orientated – our people are respected, valued, empowered, and developed to be the best they can be
Value-creating – we create value for our customers, our employees, and shareholders
Driven by sustainable excellence – committed to innovation and continuous improvement